About Us
Welcome to BoughtFirst – Where Aquatic Living Begins
We’re more than just an online store, we’re a movement for aquarium lovers, hobbyists, and anyone passionate about creating beautiful underwater worlds.
Originally launched in 2024 as a lifestyle brand, BoughtFirst has evolved into a specialist store dedicated to planted aquariums and premium aquarium accessories, built for beginners and enthusiasts across the UAE.
Our Story
Born in Dubai, BoughtFirst started with a love for design, nature, and simplicity. After years of building communities around lifestyle and fashion, we shifted gears, combining our aesthetic roots with a deep passion for aquatics.
We saw the challenge: finding high-quality, stylish, and affordable aquarium products locally was hard. So, we created a store that solves that, where every tank, light, plant, and filter is hand-picked for performance, design, and value.
What Makes Us Different?
- Beginner-Friendly, Pro-Approved – We stock curated aquarium gear that's easy to use, reliable, and beautiful to look at.
- Planted Tank Focused – Live plants, aquascaping tools, and accessories that make your tank thrive.
- Fast Delivery Across UAE – Quick shipping to Dubai, Abu Dhabi, Sharjah and beyond.
- Local Support, Real People – Got a question? We’re hobbyists too, here to help every step of the way.
- Built for the UAE Market – Sourced for local water, space, and style needs.
Our Mission
To become the UAE’s go-to destination for planted aquariums and aquarium accessories, delivering products that help you build stunning, healthy aquatic spaces, whether you're new or experienced.
Meet the Team
We’re a growing crew of aquascaping lovers, fishkeepers, product curators, and support heroes.
From tank setups to selecting the right plants, our team is driven by a shared obsession with clean design, aquatic health, and helping you enjoy the hobby.
What Our Customers Say
“Super fast delivery and the tank I ordered was packaged so well. Plants arrived fresh — love the quality!” – Amina M., Dubai
“Finally a UAE store that sells real planted tank gear, not just pet shop basics. Big fan!” - Mohammed H., Abu Dhabi
Stay Connected
Join the BoughtFirst aquarium community!
Follow us on Instagram, TikTok, and Pinterest for tank inspiration, product tips, and exclusive offers.
🔗 BoughtFirst – Your Home for Planted Aquariums
📧 Email: info@boughtfirst.com
📱 WhatsApp: +971-50-5250518
📍 Shipping across the UAE
